Our Story
Welcome to Zestiny Farm, a vibrant 50-acre lemon orchard and vegetable oasis located in the stunning Central Coast hinterland of NSW.
Founded three years ago by Creel and Tania Price, we proudly continue Mediterranean farming tradition, that started with a Sicilian family more than 40 years ago. With over 3,000 lemon trees, nutrient-rich soil, and some of the purest spring water in the state, Zestiny is truly unique.
Our Mission
A Food Movement Better for You and the Environment
By blending traditional and sustainable regenerative agriculture with modern innovations and a subscription model, we produce and deliver fresh, flavourful, nutrient-rich produce directly from our fields to your table.
The Agri-prenaissance
Building a Legacy for Our Future
As we prepare to deliver our produce directly to you, we invite you to join us on this journey. Follow along for the highs and lows of farm life, celebrate our successes, and savour the bounty of fresh, delicious food that Zestiny Farm has to offer!
Our Farming Processes
There are SEVEN areas where Zestiny Farm can impact the nutrient density of the fruit and vegetables we produce and procure for our customers:
Founder and CEO
Creel Price
Creel’s entrepreneurial journey started when he launched his first business at age 11 with a strawberry enterprise on his family farm. The journey culminated in co-founding Blueprint Management Group, the tech company he built to over 1,000 employees.
Since selling his business Creel has spent his time fostering innovation on a global scale – including working with Richard Branson to help developing world entrepreneurs, founding Investible an early-stage venture capital firm that has backed over 160 visionaries advancing humanity through technology. More recently he launched Greenhouse Australia’s largest climatetech hub that aims to support technologies that reduce emission across seven sectors including agriculture.
In this next phase, Zestiny brings the opportunity for Creel to go back to his roots and help create a more sustainable and climate aware model that other farmers can replicate.
Zestiny Farm
Meet The Team
Tania Price
Co founder I Marketing & Business
Tania is a recognised leader in youth entrepreneurship for the school years. Before starting her business Entropolis in 2011 she had a career in advertising and marketing in Australia and internationally. Like husband Creel, Zestiny Farm is a return to Tania's country upbringing.
Martin Camilleri
Farm Operations Manager
Martin was born in nearby Kulnura and raised on his parents market garden and citrus farm. He worked on the family farm before going into retail with a fruit and veg shop and later an agricultural sales role. Zestiny gets Martin back to his real passion – regenerative farming.
Cara Cooper
Consultant
Cara has extensive experience with the intricacies of sustainable food supply chains. Her expertise in data-driven analysis and practical approach to problem solving makes Cara an invaluable partner for Zestiny Farm as we aim for a fully sustainable business.
Michelle Cutler
Marketing Manager
Michelle is a visual communication specialist based on the Central Coast. She has extensive experience in graphic design, lifestyle publishing and marketing for the food industry. Michelle has a love for storytelling and Zestiny Farm provides a wealth of material.
Tim Brand
Web & Content
Tim is a seasoned web designer, photographer, and videographer with a passion for the Central Coast. With over a decade of experience, he has collaborated with local and overseas businesses to create visually stunning and highly functional digital experiences.
How We Do It Differently!
1. Regenerative Farming Practices
2. Maximising Nutrient Density
3. Farm-to-Table Freshness
So, the next time you think about where your food comes from, remember – not all produce is created equal. With Zestiny Farm, you’re choosing the freshest, healthiest, best value for money option for your family!